The first port of call for most of us when shopping for anything is to go online.  This is now no different when purchasing jewellery online, which, along with diamonds, has traditionally been viewed as too premium a purchase for online shopping.  Considering the high value of what you are looking for, understanding of the product in all its aspects is still extremely important.  As one of South Africa’s leading jewellery brands and well-established boutiques in Cape Town, the online experience with us is in-depth and trusted. 

The Value of Choice

When you peruse our website looking for the jewellery piece of your dreams, and discover our diverse collection of designs, you will notice that we are not an add-to-cart business.  This is because we offer the invaluable advantage of choice.  Many of our designs are available in our showroom in different diamond sizes and qualities, not just those listed on our website.  Our exclusive pieces are mostly one-off, individually crafted jewels.

Furthermore, we are manufacturing jewellers who stock an extremely large and varied selection of loose diamonds and gems.  This means that if we don’t have what you’re looking for ready-to-go, we will be able to make it for you.  With our extensive selection of stones to choose from, we will offer the best possible options curated to your needs, while being mindful of your preferred price range. 

We specialise in premium quality, handmade jewellery in platinum and gold, and our qualified jewellery designers will provide advice and expertise, educate you on diamonds, and work together with you in the custom jewellery process to create a truly special piece.  We also inform you on what to look out for when comparing prices, such as what certificate a diamond has (GIA certification is the best available for diamonds), diamond quality and method of manufacture.

Add-to-cart vs Enquire Now

While there is certainly convenience in being able to make “add-to-cart” purchases, there are many variables involved with purchasing jewellery online that could mean what you see online is not exactly what you get.  There are questions to ask yourself, such as:

• What are the dimensions of this diamond?

• What will the proportions of this ring be against my hand?

• Does this photo really represent the quality of this diamond, will it be as brilliant?

• Will this design be as large/small as it looks?

This is why we encourage potential clients browsing jewellery on our website to contact us and start a conversation about a piece you may be interested in, by sending us an email, or using the “Enquire Now” feature on our products.  Even better, we would love for you to visit our showroom to view and compare diamonds and jewellery in person, for a true sense of what you will be investing in.  It is an exciting luxury and personable experience over a cappuccino or cup of tea. 

If you are unable to visit us, we will send you videos and photos that represent the diamond or piece of jewellery honestly, and give you an indication of scale and proportion.  You will have direct contact with real people on the other end – our jewellery designers – who attend to each person with the care and attention required to meet your individual needs.  This is particularly helpful for out-of-town and international clients, and provides that extra confidence to feel safe in your spend.     

Get in Touch!

So while you may not be able to make a purchase directly on our website, you can still explore our jewellery online by browsing our designs and contacting us with your requests.  You can trust the information we provide, and we always encourage an obligation-free visit to the showroom to view our diamonds and jewellery first-hand.